Deep in the dusty old library of the royal academy, we pulled out a book from 2002, entitled the 22 immutable laws of branding. One of our members laughed at it and called it rubbish. But, as we drank library ale and perused the yellow pages we did find a law that might be worthy of
Law number 22. "The law of singularity." It states, "The most important aspect of a brand is its single-mindedness." "A brand is a proper noun that can be used in place of a common word" Then they go on that common anti-Panasonic rant we have all heard before. Explaining, how "Panny" is worthless because while standing for so many electronics that stand for nothing in peoples minds.
Think about this carefully fellow members... Can you think of a brand that kicks bullocks but is also absent minded in its focus. If so please comment!